Mike Bachman, VP, Sales - mike@masterson.com

Mike Bachman is an advertising sales professional who brings over 25 years of successful sales management and sales experience to Masterson Development. Mike has been very successful in his career at creating effective sales strategies and implementing them to reach and exceed company sales goals.

Bachman most recently worked for Reed Elsevier where he was the Director of Advertising sales for Reedlink. Reedlink, a parametric search engine serving the Manufacturing and Science arenas was launched in March of 2005. As Director of Advertising, Mike played a pivotal role in this very successful product launch. Key to the success of this launch was Mike’s ability to train and manage the existing Reed magazine sales staff in selling the vision of Reedlink to advertisers. Sales for Reedlink far exceeded expectations during Mike’s involvement at Reedlink.

Bachman used his entrepreneurial spirit to successfully run his own company called Bachman Media Group where he represented several different media principles. Other positions held by Mike were Director of Online Advertising for Martindale Hubbell where he oversaw the ad sales efforts for martindale.com and lawyers.com. Mike was Associate Publisher for Software Magazine’s Year 2000 Survival Guide which was an extremely successful quarterly spin off publication. Bachman also held various sales management and sales positions at the Information Technology Publishing Companies, CMP and IDG.

Mike graduated with a Bachelor of Science degree in Business Administration/Marketing from the University of Delaware. He currently resides in Villanova, Pa. with his wife and two children.

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